hits and misses: translating in a world of error
failure to show cross-cultural sensitivity can cause anything from serious health hazards to financial loss, confusion‚ÄĒor a smile. sometimes, it’s a missing translation that’s to blame, as was the case when more than 20 patients received too much radiation during an x-ray, presumably because no national-language instructions for use were available. at other times, awkward phrasing or downright mistranslations may cause marketing authorizations to be delayed. finally, there are those who forget that the polish tend to have their driving licences issued in polish.